SUCCESSFUL BRAND POSITIONING STRATEGY FOR ANLAC GREEN SYMPHONY TOWNSHIP
“Products are made in the factory, but brands are created in the mind.”, Walter Landor – a legendary branding strategist with over 65 years of experience.
To a corporation or a brand, nothing is more valuable than possessing a firm position in the hearts and minds of customers, becoming a well-known brand.
As the exclusive strategic partner in marketing consulting and implementation of the 5-star township Anlac Green Symphony, Volcano Group carries the responsibility of building the brand foundation for the developer and the project.
Aligning with the developer’s vision, Volcano’s goals within the first 12 months of this project is to build a firm brand position for the 5-star township Anlac Green Symphony with characteristics and values of a human-centric township located at the West central of Hanoi.
With this campaign, “CONSISTENT – CONSTANT – CONTINUOUS” is the “recipe” of Volcano. , there are the “underlying rules” to increase effectiveness, maximizing brand presence to every target customer.
- Anlac Green Symphony Dictionary for each phase: Volcano created a keyword list across all communication materials of the project, building message consistency and constant reminders for customers to strengthen the brand positioning.
- Brand Identity as Top Priority: The brand guidelines were utilized at best (colors, fonts, logos, patterns,…) throughout every project materials.
- Customized Touchpoints based on Customer Journey: Volcano opted for the best touchpoints – the ultimate bridge between the brand and customers. These are not limited within advertising channels but also other visual-based and storytelling platforms.
- Consistent Frequency: Volcano flexibly distributed content on diverse platforms (socials, PR) and advertising frequency to gently remind customers about the brand while maintaining sustainable connection.
At present, the project has been successfully positioned as a 5-star semi-compound township Anlac Green Symphony with diverse residential products and a green – balanced lifestyle, creating a human-centric township at the West central of Hanoi.
VOLCANO GROUP – A REAL ESTATE DEVELOPMENT CONSULTING FIRM
EXCLUSIVE STRATEGIC PARTNER IN MARKETING CONSULTING AND IMPLEMENTATION